Advertising device



1,656,341 P. F. SMITH I ADVERTISING DEVICE Filed Oct. 6. 1926 2 sheets-shat 1 HUN 2 7O .5

h I 3 6' u 5 1 Z I r IN VEN TOR:

W [BY 7 A TTORNE Y.

Jan. 17, 1928.

1,656,341 P. F. SMITH ADVERTISING DEVICE Filed Oct. e. 1926 2 shuts-shat 2 INVENTOR: Y 73 3 72 Jm iiA,

- BY a. a

A TTORNE Y.

Patented Jan. 17, 1928.

UNITED STATES PATENT OFFICE.

PETER F. SMITH, F BROOKLYN, NEW YORK, ASSIGNOR ,IO ATLANTIC LITHOGBAPKIC AND PRINTING COMPANY, OF NEW YORK, N. Y., A GORPORATION OF NEW YORK.

ADVERTISING DEVICE. i

Application fied October 6, 1-926'.- Serial No. 139,881.

This invention relates to an advertising device, and particularly to an advertising device of carton type and of that character, designed to give the appearance of 1a cylindrical can or other cylindrical body, al-

though so formed-that its front side or display surface constitutes only ahalf cylinder, its opposite or rear sidebeing flat so asto adapt the device to be placed against a In wall or otheiysurface or hung up in such manner as to occupy lessspaee" than a carton of full cylindricalshape.

One object of the invention is to provide an advertising device or carton of'this char-- I5 acter which may be made and formed into complete shape from a single piece of material, thus securing both convenience and economy of construction.

Another object of the invention is to pro vide a carton which obviates the necessity of handling and gluing a number of separate parts, and which may be quickly and easily formed into shape for use from a cut out blank.

Still another object- .of the invention is to provide an advertising carton or device "which may be packed fiat for storage or shipment either in the form of initial blank or as made up into carton shape for use.

The invention consists of the features of construction, combination and arrangement of parts, hereinafter fully described and claimed, reference being had to the accompanying drawings, in which I Figure 1 is a front perspective view of the carton as set upfor use. i

Figure 2 is a rear perspective view thereof.

Figure dis-a central. front-to-rearsection through the carton.

' Figure t is a horizontal traifiversesectiont-hereof. V.

Figure 5 is a plan View, looking toward the-rear, of the carton in folded or collapsed position. r Figure 6 is a plan view of theblank from which the carton is. made. 7

In carrying my invention into practice, I provide an advertising display carton 1 made from the blank shown in outspreadlcondition .50 in- Figure 6. This carton in its made up condition, comprises a front wall .2, a rear wall 3, and sidewalls 4. The face of the front wall 2 provides a display surface, and this wall is curved on an arcsoniewhat less than 180 and forms with the walls at a. half circle, While the rear Wall 3 is flat or substantially so, so that the formed cartonhas the shape of a half cylinder. In practice, the wall 2, or the walls 2 and 4 are printed or otherwise provided with (lisplay matter, and constitute the surface or surfaces exposed to view to simulate the appearance of a cylindrical can or other cylindrical body. [The flat wall 3 adapts the carton to be placed directly againsta wall or other surface, and otherwise adapts the. carton to occupy onl one half the space it would occupy if ma e in the form of a completecylinder. The carton is made of cardboard orother suitable material of sufiicientweight to maintain its integrity on being set upffor use, as hereinafter described. It may be arranged to rest at its lower edge upon any suitable horizontal surface, or it may be provided at the top of its back wall 3 with one or more openings 5 to adapt it to be suspended in display position. In addition to the walls 2, 3 and 4, the carton is provided with top and bottom end walls 6 and 7, of like conformation, each being of semi-circular shape and free from connection with the rear wall except at its straight edge 8, the wall 3 being creased or scored along the line of the edges 8 of the walls 6 and 7 to adapt said walls to be bent inwardly and forwardly, so i that their curved edges 9 will bear against the wall 2, or the walls 2 and t will hold thelatternamed wall or walls distended 'into the semicylindrical shape described. When the walls 6 and 7 are bent inwardly .to bear upon the wall 2 or walls 2 and 4, said walls 6 and 7 act as braces to mainta n thecarton in send cyl ndr cal shape and form a carton which will be self-supporting and proof against casual collapse, but which may be collapsed (ill when desired by simply swinging the walls 6 and backwardly into the plane of the wall 3. When the walls 6 and 7 are thus swung backwardly, the side walls 4 will also swing inwardly, so that the walls 3 and a and 6 and 7 Will lie in a common plane and against and parallel with he Wall 2, the

carton in this COI dition being flat and capable of being packedwith other complete or fully formed cartons into alflat stack for convenience in storage and shipment. When fullyformed cartons are thus supplied by a manufacturer to a user, the latter; may erect the can on f d p ay p rpos's by simp y ending t e lls e d 7' 'mwadly t0 bracfit fill ing position, under which action the walls 2, 3 and 4e are automatically spread or distended. For greater convenience in manipulating the walls 6 and 7, these walls are preferably provided with linger receiving openings 10.

The blank shown in Figure (3 consists of an oblong rectangular sheet of the material, the intermediate portion of which forms the wall 2, the end portions the similar half sections 3 of the wall 3, and the intermediate portions the walls 4. In the production of the blank by the action of suitable dies, crease lines 11 and 12 are preferably provided as margin indications between walls 1 and 4 and wall sections 3" and walls 4, for convenience in enabling the blank to be folded with accuracy in making the collapsed carton. The wall sections 3 respectively carry half sections 6 and 7" of the walls 6 and 7, the edges 9 of which are cut out from the material of the back wall sections 3 so as to leave straight top and bottonr flaps 13 and intermediate triangular "flaps'lst conjointly forming, in" the complete artiele,"tl1e"back wall 3.' In forming the car ton from the blank, the portions 3 and 4; are turned inwardly over upon the back of thewall 1 along the crease lines 11 and the free ends or outer edges of the flaps 13 and 14' arranged to overlap and are glued or pasted together, as are the meeting edges of the end wall forming sections 6 and 7, thus completing the formation of the carton.

'The carton when completed will'have a skeleton back wall consisting of top and bottom strips formed by the flaps 13 and an intermediate portion formed by the flaps 14., the spaces between the top and bottom'strips and the intermediate strip forming segmental slots 15 to receive and accommodate the formed top and bottom wall sections 6 and 7 when the carton is collapsed or folded in flatcondition.

As hereinbcfore described the cartons may be formed complete by a manufacturer and shipped to a customer for use in flat "stacks, or shipped in blank form, the operation of conuc-icting the flaps and end wall sections to be completed by the customer. the lionstruction in either case adapting the cartons to he ship 'icd in very compact form. An advantage incident to my iin 'irovcd consl ruction of carton is that the collapsibility of the complete carton adapts it, when used for advertising purposes for a determined pcri od. to be collapsed and conveniently stored away for use again at some future period. An'other'and important advantage is that all thepa'rtsof the carton are formed as an integral structure, thus avoiding the necessity of the manufacturer handling scparate' oartscosting additional time" and labor in assembling and gluing them together, and

losses incidental to possible'damage of parts where many parts are to be handled. Ecoir omy of production is thus ensured, as the blanks may be folded and the meeting edges united in much less time and with much less labor than would be necessary in assembling and joining separate parts together. Furthermore the lapped and glued edges of parts 13 and 14 of section 3 and parts 6 and 7" strengthen and reinforce the walls 3, (i and 7, by reason of their double thickness and give these walls greater rigidity and stability as well as resistance to casual collapsing strains, so that a staunch and selfsustaining carton of comparatively thin material may be made.

Having thus fully described my invention, I claim 1. A carton of the character described comprising a one-piece front wall, top, bot tom and intermediate flaps integral at their outer edges with the front wall and overlapped and secured together at their inner edgesto form a skeleton back wall, the center of lap of said secured edges coinciding substantially with the verticalcenter of said back wall, said back wall having openings between the intermediate flap'arid the top and bottom flaps respectively, said openings extending through the vertical center of the back wall and to equal degrees on opposite sides thereof, and bracing members carried by the top and bottom flaps and normally occupying said openings and movable into engagement with the front wall to hold the front and back walls spaced apart.

2. A'carton of the character described, comprising a curved frontwall, a back wall section formed integral with each straight edge of said curved front wall, said sections having their adjacentedges arranged and secured in overlapping relation, settingup a longitudinally extending reinforcing por tion of double thickness, and cut-out sections of said back wall extending across and to equal distances on opposite sides of the line of lap and constituting brace members arranged at right angles to the back wall abutting the front wall to maintain the same in shape. I

ATHH'M of the character described. connn'ising a curved front wall, a. back wall section formed integral, with each straight edge of said curved front wall, said sections having their adjacent edges arrangcd and secured in overlapping relation. setting up a longitudinally extending reinforcing portion of double thickness, and cut-out sections of said back wall constituting brace members arranged at right angles to the back wall abutting the'front wall to maintain the same in shape, saioljcut-out sections each including transversely of its center, a section of said reinforcing portion.

4.. A carton of the character described comprising a curved front wall, a relatively too flat back wall extending between the rear edges of thefront Wall, said back Wall com prising vertically divided sections integral at their outer edges with the front Wall and lapped and secured together attheir inner edges, said back Wall sections being provided with registering pairs of cutouts forming segmental openings above and below the horizontal center of said Wall and extending across and to equal degrees on opposite sides of thelapped edges of said wall sections, the said wall sections also being providedwith pairs of integral mem bers formed by said cut outs, the members of each pair being lappedand united and forming segmental braces conforming ito the openings and adapted to normally occupy the same and to be swung forwardly therefrom and disposed between the back and front Wall to brace the latter from the 20 former. v a

In testimony whereof I afiix my slgnature.

' PETER F. SMITH. 

